At DMH, we provide business consulting services, plans, strategies, and campaigns that boost brand awareness, tell audiences a story they will connect with, generate sales leads, increase profitability, and that produce measureable long-term results and a positive Return-on-Investment (ROI) for our clients in the following areas:
- Public Relations
- Brand Development & Management
- Communications & Message Development
- Social Media
- Business Consulting, Business Plan Development & Review
Our Public Relations Campaigns tell a story the public wants to hear. Stories people want to be champions of, and be ambassadors for. Beyond message development, publicity and building relationships with the pubic and media, our PR campaigns define, promote, and generate long-term continuous exposure and success.
When contracted by a new fashion design firm in Toronto to develop a PR campaign to promote the fashion house’s new clothing line, our PR strategies resulted in the launch of their new line at Toronto Fashion Week and the head designer being recruited to appear on the reality show Project Runway Canada.
Our Marketing Services go beyond just focusing on meeting marketing goals and objectives, reflecting consumer demand, and the planning and implementing the development of pricing, promotion and the distribution of a product or service.
When hired by a southern Ontario engineered materials machining firm to develop a marketing plan to identify and then reach a new target market for their technology, our strategies resulted in the company winning a contract with NASA. We also elevated their PR efforts when our marketing promotion strategy for the contract with NASA gained national and international media attention.
DMH Advertising Campaigns do more for less. Advertising can be expensive. With vast mediums competing for audience reach and retention levels our advertising campaigns and strategies combine other business building and development elements that help recoup the upfront costs of paid advertising while generating additional publicity.
When hired to develop an advertising campaign to launch the new brand identity for a large financial services and investment firm, we went beyond ad copy development and medium selection. Our creative, on the mark messaging and ad content resonated with audiences so well it secured our client a partnership with Courus Entertainment for an on air radio contest, and a live TV interview on primetime news. The campaign also resulted in an increase in brand recognition for the new brand identity of 74%.
We created a brand development campaign for a national door manufacturer specific to the Ontario market with the goal to boost brand awareness and get their Ontario dealers and partners excited about and compelled to promote their doors. Our branding strategies resulted in earning 94% dealer support, and the rise of brand recognition for the manufacturer in the Ontario marketplace from 8th to 3rd in less than 1 year.
We developed a communications plan that required clear, easy to understand, reassuring messaging for the 11th largest electricity distribution company in Canada serving over 67,000 customers that set the ground work for a successful merger and acquisition without incident, bad publicity, or protest from the hydro utility’s customers or the general-public-at-large
We create and manage Social Media Profiles & Campaigns that engage the pubic, speak to your customers, and that increases your marketing, brand, and PR reach. We determine what social media outlets best showcase your business in and generate content that goes viral and can get you trending.
Working with a real estate brokerage, the social media profiles and relevant content we created resulted in an increase in followers of 62% in less than 2 months, an increase in property listings of 37% in one quarter
We offer general Business Consulting, Business Plan Development & Review. Our process for business planning and general consulting starts at the development of the business model to ensure feasibility all the way to getting the business launched and generating sales.
When hired to draft the business model, business plan, financial forecasts, brand, advertising, marketing, and communication strategies for a new construction business, we secured 100% of the start-up funding required and because of our sales strategies, sales increased from $60,000 in year 1 to $260,000 in year 3. The outcome of our PR efforts landed the business three Business Awards and two Customer Favourite Awards in less than 36 months