Give Your Business The Edge

About DMH Entrepreneurial Edge?

DMH Entrepreneurial Edge™ is a trademarked small business-training program developed and belonging to DMH Public Relations & Communications Inc., that is designed to inform, educate and assist new business owners in starting and/or running a small business in the Province of Ontario.

The program provides business-specific and tailored information and tools about how to successfully plan, register, open and grow a small business. It is specifically designed to increase the small business success rate by providing entrepreneurs and new small business owners with the correct and necessary information in order to avoid the common pitfalls and risks that can be associated with going into business for self.

With a heavy focus on business building and development including branding, marketing, advertising, public relations, communications, networking and sales, the program is laid out to ensure participants receive tailored information and business-specific strategies, plans and solutions to implement to develop and grow their businesses.

Give Your Business the Edge the difference between just starting a business & actually having a successful business

What makes DMH Entrepreneurial Edge different from any other small business-training program?

The DMH Entrepreneurial Edge program was developed in the true sprit of entrepreneurship by Denise Herbert, owner of DMH Public Relations & Communications as a way to give back to entrepreneurs.

The idea behind the program is to ensure that people who are looking to start a business or that have just started a business get the right information the first time around and don’t fall into the hands of unqualified so called business consultants that are only about the facilitators getting their money or being provided with other “general advice” or “marketing 101” small business courses or programs that only tell people “what to do” rather than showing them “how to do it”.

The reason that DMH PR developed the program was to provide a way for entrepreneurs and new businesses to gain access to DMH PR's experience and expertise in a cost effective way.

“Our mission is to provide a venue where people will get what they need to start and build their businesses the right way the first time around. This is our way of giving back to entrepreneurs in the spirit of entrepreneurship and ensuring the success of the new businesses while having their best interests at heart,” said Denise Herbert, President & CEO, DMH Public Relations & Communications Inc.

Program Details:

• The exclusive program is offered only twice a year in the spring and fall. Each series allows for only 15 participants.
• Denise Herbert personally delivers the program so participants get the informa-tion directly from the owner of DMH Public Relations & Communications Inc.
• The program consist of four modules and runs for six consecutive weeks on Sat-urdays from 10am to 4pm (skipping a week for any holidays that may fall during the six-week period) for a total of 36 hours.

Each of the four modules covers a variety of topics relevant to starting, opening and/or operating a small business including but not limited to.

Module 1: Decision-making

• What’s involved - expectations and commitment of business for self
• Choices of business ventures
• Types, industries and sectors of business
• Nature of business activities
• Business philosophies
• Business plan development, details and presentation

Module 2: Set-up

• Operational, regulations and licensing requirements
• Taxes
• Location and real estate
• Start-up resources

Module 3: Internal Organization

• Business management and internal operation
• Contracting, liability, accountability and professional services
• Equipment, furniture and systemic requirements

Module 4: Business Building & Development

• Branding & the Brand Identity Process
• Communications
• Marketing & advertising
• Public relations, publicity and media relations
• Sales & networking
• Websites
• Professional development

There is specific criterion set out for the program to ensure that only serious entrepreneurs and/or registered and legitimate businesses are able to take advantage of one of the few spots in the program.

Our local success stories include, but are not limited to:

• Casa Luna, Aurora
• KC & A Manufacturing & Consulting Inc., Barrie
• 1-2-1 Computer Tutor, Barrie
• Conscious Cuisine Bistro & Catering, Barrie
• Perceptions Image Consulting, Barrie
• Dr. Stone, Barrie
• Folliott Project Management, Barrie
• The Paper Merchant, Barrie
• O Natural Cleaning, Caledon
• Almost Famouz Sounds & Lyrics Inc., Barrie
• Downing Roofing Ltd., Innisfil
• KAS Landscaping & Yard Maintenance, Brechin

The cost for the program is $825.00 plus HST per person.

To sign up for the next workshop series call 705.792.1945 or email dmhentrepreneurialedge@dmhpr.ca

What do the sponsors offer entrepreneurs and participant businesses?

Sponsors offer reduced rates, free items, and special offers for only Entrepreneurial Edge businesses such as reduced air time rates on radio, cheaper printing costs, up to 30% off their services such as a website, internet hosting and/or cell phones or blackberry’s, and up to 80% off office supplies and furniture.

The sponsors are here to help you to spend less of your money on more items in order to help you to build your business faster without paying too much for services that you can’t afford because you are just starting out in business.

DMH Entrepreneurial Edge™ is a trademark program of DMH Public Relations & Communications Inc. Corporation Program name, material and content is a © Copyright of DMH Public Relations & Communications Inc. 2005 - All Rights Reserved

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