Media relations
Media relations is the process of working with the media to promote your business,
generate publicity, and gain community and third party credibility.
A large part of PR centers on working with the media or performing media relations
using a variety of PR techniques and communications materials to:
- strengthen credibility
- enhance a business image
- develop a business profile
- influence public and community opinion
- develop effective communications that work
- get media attention and build positive relationships with the media/mediums
- raise a business profile, reputation or image in an industry, the community,
with its customers, or the general public-at-large
- generate new and repeat sales and inquires
- manage issues, “bad news” or unforeseen circumstances
The primary types of PR tools and communications materials used in/for media
relations are:
- Press Release
- Media Kit
- Feature Article
- Press Conference
Effective media relations involve the use of:
- strong communications skills
- superior writing skills
- careful word choice
- clear, concise language
- knowledge of the media and how they operate
- proper and appropriate PR communications tools and materials
The most effective PR tool used for media relations purposes is the press release.
In order to increase your chances of getting your press release covered and/or
your story in the media, your press release should be written and presented
to the media in the accepted and proper press release format and style.
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